ESSENTIALLE
Essentialle – About Us
Essentialle is 100% Black Female Owned and Managed company based in Port Elizabeth, Eastern Cape in South Africa. The Company was founded in December 2013 and formally registered in March 2014 as Adesin Creations. The company was founded by Ms. Karabo Nxiweni, who is the Managing Director of the business.
The Company initially focused on events and makeup services as it was formed as a result of the passion of the founder towards turning people’s event ideas into world-class events, whilst paying attention to every detail that can turn any event into a memorable one
During 2020, due to COVID-19 related lockdown, the business was affected deeply which forced us to review our business model and pursue diversification into e-commerce. In July 2020, in response to the diversified business, Adesin Creations was changed to Essentialle and the company was consequently rebranded.
Essentialle now has three divisions, namely:
- Events,
- Beauty and
- Convenience (online store).
The Convenience store focuses on selling innovative products to stylish and adventurous people.
Essentialle aims to continue to position itself in the market as a company with the creative edge and excellent customer service.
The owner, Ms Karabo Nxiweni, is a highly energetic and customer focused entrepreneur. She has extensive experience of dealing with customers and has always operated in a customer interaction focused role. Karabo aims to utilise her personal strengths of exceptional customer service and innovative solutions, to give effect to our customer proposition.
Essentialle is a proudly Level 1 BBBEE company.
DIVISIONS
It was formed as a result of the passion of the founder towards turning people’s event ideas into world-class events whilst paying attention to every detail that can turn any event into a memorable one. The company has positioned itself in the market as an event management and decor hire company with a creative edge and excellent customer service.
The online store is driven by innovation and doing things differently. The store was then created to provide products that are different and innovative to people who are adventurous and like to experience different things.
I believe looking good is the best revenge. My eyes light up when I see my client’s amazing expressions and smiles on their faces. It makes my work (make-up services) so special and fills my heart with joy when women feel good and beautiful. Essentialle beauty exists for that reason.